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Making Data Matter – Combining Data, Visual Storytelling and Presentation Skills for Maximum Impact

April 24, 2023 @ 16:00 - 19:00

Session description

A friend once explained her experience with a “data driven company” like this: “we collect millions of points of data every day, we clean it, we analyze it, we make it actionable – and then we implement whatever happens to be the mood of the day”.

Power BI is one of the most powerful tools for data professionals and business users alike. It makes it possible to create amazing reports providing deep insight into just about any data. The insights this tool unlocks can drive decisions at every level – but do they?

Why is it then, that in this age of “data-driven decision making”, that so many decisions are still based on “gut feeling”?
One of the reasons is that we still like to think that data will drive decisions on its own.

The challenge is using Power BI to efficiently communicate said insight.

Efficiently communicating data means not only being able to clearly and concisely visualizing it, but also being able to explain why the data matters to your audience – in a way that is engaging, interesting and relevant.

This, in turn, require knowledge of how to write a compelling story that is engaging and relatable for your audience, as well as how to present the information in a way that will help bridge the gap between data and people.

By making the data and the story matter to the audience we can align feelings with hard data, essentially influencing decisions and improving business outcomes.

In this three-part, three-hour session, you will learn the skills to take your ability to communicate using Power BI to a whole new level.

We will start by looking at information, decisions, and insight, making the foundation of our data storytelling as clear, concise, and understandable as can be – covering the “why” of making data matter.

We will then discuss the options available for visualizing data and how to decide on visuals, formatting, and colors – covering the “what” of making data matter.

Finally, we will explore how communicate the information to enable you to bridge the gap between the data and people, make the data matter to your audience and turn insight into action – covering the “how” of making data matter.

Come join me to level up your Power BI communication skills!


Alexander Arvidsson

Alexander is a principal solutions architect at Data Masterminds. Nobody really knows what it means to be a principal solutions architect, but he spends his days helping clients of all shapes and sizes to take better care of and make more sense of their data.

He has spent the last 25 years poking around with data, databases and related infrastructure services such as storage, networking and virtualization, occasionally emerging from the technical darkness to attend a Star Wars convention somewhere in the world.

He is a Data Platform MVP, frequent international speaker, podcaster, Pluralsight author, blogger and a Microsoft Certified Trainer, focusing on the Microsoft data platform stack.


April 24, 2023
16:00 - 19:00
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Alexander Arvidsson